A System for Thinking Better About AI

Recode how leaders think

AI frameworks, mental models, and weekly intelligence for builders shaping of commerce, technology, and leadership.

By Suman Guha — India Tech Icon and Founder of RecodeAI

Thinking tools for the AI era

Battle-tested frameworks from two decades of building at scale. Each one designed to cut through noise and drive decisions.

FRAMEWORK 01

The Clarity Stack

Most strategies fail not from bad execution — but from unclear thinking at the top. Three questions that separate clarity from confusion: What are we building? Who is it for? Why does it matter?

Strategy Leadership
FRAMEWORK 02

Channels → Context

Omnichannel is table stakes. The next frontier: context-driven personalization. Right product, right person, right moment — in-store, on phone, or inside a car. The shift from where you sell to why someone buys.

Commerce Personalization
FRAMEWORK 03

The Post-Search Paradigm

The answer IS the action. The search IS the sale. AI agents don't return results — they return decisions. From browsing to being guided. From ten blue links to one answer that matters.

AI Agents Commerce
FRAMEWORK 04

Brain vs. Nervous System

The model is the brain. MCP is the nervous system. You can't think without nerves. Stop asking "which model?" — start asking "which system?" The infrastructure around AI matters more than the AI itself.

Architecture Infrastructure
FRAMEWORK 05

Burn the Blueprint

You can't bolt intelligence onto an old framework and call it reinvention. Putting AI on top of legacy systems is like putting autopilot in a horse cart. First-principles rebuilding, not incremental improvement.

Transformation First Principles
FRAMEWORK 06

Purpose × Performance

Purpose and performance aren't trade-offs. They compound. Tata gives 62% of profits to nonprofit — and built a $160B ecosystem. Purpose attracts better talent, better decisions, better outcomes.

Leadership Culture

How to think about what's next

Quick-reference mental models for navigating AI decisions. Each one sharpened by real-world leadership at scale.

Weekly intelligence for leaders

Each MEMO cuts through the noise and delivers one thesis, backed by evidence, in under 5 minutes.

What's happening right now

Real-time AI intelligence through a commerce and leadership lens.
LAST UPDATED: FEB 23, 2026 — 04:54 IST

Why creators are ditching ad revenue for chocolate bars and fintech acquisitions Microsoft’s new gaming CEO vows not to flood the ecosystem with ‘endless AI slop The creator economy’s ad revenue problem and India’s AI ambitions The AI security nightmare is here and it looks suspiciously like lobster OpenAI sidesteps Nvidia with unusually fast coding model on plate-sized chips 6 days left to lock in the lowest TechCrunch Disrupt 2026 rates 7 days until ticket prices rise for TechCrunch Disrupt 2026 Anthropic-funded group backs candidate attacked by rival AI super PAC Samsung is adding Perplexity to Galaxy AI Amazon blames human employees for an AI coding agent’s mistake Why creators are ditching ad revenue for chocolate bars and fintech acquisitions Microsoft’s new gaming CEO vows not to flood the ecosystem with ‘endless AI slop The creator economy’s ad revenue problem and India’s AI ambitions The AI security nightmare is here and it looks suspiciously like lobster OpenAI sidesteps Nvidia with unusually fast coding model on plate-sized chips 6 days left to lock in the lowest TechCrunch Disrupt 2026 rates 7 days until ticket prices rise for TechCrunch Disrupt 2026 Anthropic-funded group backs candidate attacked by rival AI super PAC Samsung is adding Perplexity to Galaxy AI Amazon blames human employees for an AI coding agent’s mistake
🔴 Breaking

AI Impact Summit 2026

A look at the partnerships and investments Google announced at the AI Impact Summit 2026.

🔴 Breaking

Apple’s Next Big Thing Is a Push Into Visual Artificial Inte

Apple CEO Tim Cook is signaling that Visual Intelligence will be the defining feature of the company’s push into wearable AI devices. Also: What to expect from Apple’s first product launches of the year during the week of March 2; the iPhone 18 Pro’s

🔴 Breaking

OpenAI’s first ChatGPT gadget could be a smart speaker

OpenAI's first hardware release will be a smart speaker with a camera that will probably cost between $200 and $300, according to The Information. The device will be able to recognize things like "items on a nearby table or conversations people are h

🟡 Notable

AI Impact Summit 2026: How we’re partnering to make AI work

four people seated on a conference stage

🟡 Notable

The AI security nightmare is here and it looks suspiciously

A hacker tricked a popular AI coding tool into installing OpenClaw - the viral, open-source AI agent OpenClaw that "actually does things" - absolutely everywhere. Funny as a stunt, but a sign of what to come as more and more people let autonomous sof

🟡 Notable

OpenAI sidesteps Nvidia with unusually fast coding model on

OpenAI's new GPT‑5.3‑Codex‑Spark is 15 times faster at coding than its predecessor.

🟢 Interesting

Why creators are ditching ad revenue for chocolate bars and

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step,

🟢 Interesting

Microsoft’s new gaming CEO vows not to flood the ecosystem w

Is Microsoft's gaming division doubling down on AI?

🟢 Interesting

The creator economy’s ad revenue problem and India’s AI ambi

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast&

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The human behind the signal

Suman Guha
India Tech Icon and Founder of RecodeAI
Dual Role at Tata Digital / CPTO at Tata CLiQ

Previously
CTO, Tata Cliq
CPTO, Reliance Retail
CPO, Jio Platform
Tesco, Red Hat, Cisco, Teradata

Recognition
Stanford LEAD
Fellow, BCS (UK)
ET AI Top 50, Forbes
Best-selling Author

Scale
180M+ users
$10B portfolio
$160B group ecosystem
100+ countries

Connect
LinkedIn
X / Twitter
Newsletter
Clarity is kindness — both to yourself and to those you lead.

I've spent two decades building at the intersection of technology and commerce — from a startup in Finland to leading digital transformation for some of India's largest platforms.

What I've learned: the hard part is never the technology. It's the clarity. Clarity about what you're building, who you're building it for, and why it matters.

recodeai exists because most leaders are drowning in AI noise. New tools launch daily. Bold claims. Empty buzzwords. Too much content. Not enough clarity.

This is the signal. Frameworks that cut through noise. Mental models that drive decisions. Weekly intelligence that respects your time.

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